Evaluation5 : How did you attract/address your audience?

Click on the images to open FLICKR up, this is where you will fined my annotations of the three page.
 
front cover jpeg by lozfenwick
front cover jpeg, a photo by lozfenwick on Flickr.



DPS jpeg by lozfenwick
DPS jpeg, a photo by lozfenwick on Flickr.


Newest contents jpeg by lozfenwick
Newest contents jpeg, a photo by lozfenwick on Flickr.

This is evaluation 5 for my new three pages:



I manage to attract my target audience through different ways such as the look of the magazine and the features inside the magazine.
I wanted to my magazine to attract the intended target audience, so in order for me to do this I made sure that I used appropriate colour tones, style of magazine, appropriate images, titles and featured topics. As you can see from the contents page, I included stories and topics that would appeal to this target audience. To make my magazine appeal to the target audience, I was able to make decisions for example what colours would appeal to this age group would prefer seen as I am in that age group too. However to make sure that I appeal exactly to these readers I made questionnaires and asked people aged 17-25 for their opinions.
I looked through similar magazines to find out what sort of stories and topics they included so I could get a better idea how to attract and address my audience. I included things like 'the latest charts' which I found was essential to this type of magazine and posters of the latest celebrities and artists, which I also found featured in the majority of music magazines. I also included things such as how a top performer has changed over the years in the music industry, which I found out by primary research that readers want to know.
Another way to appeal and attract my audience, I made sure that all the images that I put into the magazine were around about the same age as my target audience. I also found that although readers what to see what the rich and famous celebrities are getting up to and how they dress/act, they also like to see artists that look like their target audience. I wanted to make sure that I could use this and attract the audience. In order to do so, in the contents page I included topics/stories about famous celebrities but also made sure that I included artists that looked like themselves. I have done this with the double page spread image, where Anna Fenwick (the artist) looks like she could be one of the target audience readers, this is also featured in the contents page with the main image. I think reason for this is because the readers like to know what these rich and famous artists are getting up to but also like to know that they are still of one them and not superhuman.
To address my target audience, I have made sure that I have emphasised on the front cover that this magazine is a new magazine and contains the latest things. I know that the majority of 17-25 year olds want to know the latest music, fashion and news before others. Therefore on the front cover I have used words like new, latest, first and exclusive.


 

No comments:

Post a Comment